It's every athlete's intention to win. With each practice, each stride, each jump, each push – winning is the goal. And for too long, we've been too shy and too polite to admit this truth. But it's time. Time for our athletes to lift their chins, put their shoulders back and show their determination. Because if we go out there with pride, Canada will stand behind us with pride. After all, we're not here to hope, we're here to win.
We're here to DOMINATE
The Athletics Canada logo takes inspiration from the maple leaf, track, podium, torch, and ‘A’. This combination of references helps create a truly unique and memorable logo. The simple design is easily recognizable and versatile, with the ability to work across any medium. Our logo is the cornerstone of a cohesive brand identity system, and aligns perfectly with the brand typeface.
First and foremost, our organization represents Canadian athletes and fans. Our logo uses shapes that are inspired by the maple leaf. The negative space in the middle of the symbol forms the top of the maple leaf.
The track is represented in the shapes that form the symbol. The angles also suggest movement and speed.
The tiered shapes that make up the logo also depict the podium. As an organization we nurture world-class athletes who achieve podium success internationally.
Our logo also represents the torch, a symbol of the pursuit of perfection, enlightenment, passion, and hope.
The symbol within the logo reflects the shape of a capital A.